Totally agree! Since then, the Victoria's Secret brand has become a worldwide success. I only discovered VS bras for myself recently and I love the Body By Victoria bra line personally. Despite her attempts at remodeling the brand's strategy, both in-store and online Victoria's Secret sales continued to decline as consumers gravitated toward brands for which size inclusivity and representation were top priorities. The under wires were popping out after just a few wearings, The colors were not as vibrant after only a few washing's, and the fabric was just different in a cheaper sort of way. Now, everything is tissue paper and sheer, ugly and bad quality. They also had great shoes. Victoria's Secret owns Bath & Body Works as well & I have stood by over the years watching them discontinue some of my favorite body sprays and lotions. We miss you. :DDD ". It happened to several times, I am sure; it happened to to other customers too. They have majorly toned down, all the way down. This is awesome. It's like they don't care about what the market wants, the loyal customers who would keep buying. ", Astrid Stawiarz/Stringer and Patrick McMullan/Getty Images, hired the best photographers and television directors, wrote in a note to investors in March 2018, Pink was being brought down by Victoria's Secret's over-sexualized ads. I was excited to see the revival of jackets in fashion, but what makes me really sad in this situation is that nowadays a classy jacket means a soft and baggy one. Haven't used any coupons I get in longer than I can remember. Classic stores like Frederick's of Hollywood and Playboy have both closed all of their retail stores & now do business from a lack luster website. It's how I've been feeling since I first heard they were shutting down the clothing line.even in the years coming to that point I noticed how the marketing changed from elegant, feminine, classy to bed-headed, teeny-bopper waiting whose sole purpose is to look like a gypsy at Coachella. The last time I went was to stock up oncotton bikini panties, one of the few good things they still make (and I now get my underwear at Marshalls or T.J. Maxx for a much better deal and just as good quality.) I still have two chenille sweaters from 20 years ago. I know this article is old but I thought I was the only one who felt this way. The publication even went so far as to say that Pink "stands on its own as a viable business." Their clothes are timeless. The store completely felt like a "Secret." "It's something I'm not used to because every year around this time I'm training like an Angel." The pricing hasn't gone down though. When Victoria Secret discontinued their clothing line, what were they thinking?? But I have not been able to find a skirt that looks half as good as this one did, for years! Victoria's Secret back in the day was amazing. Now, there's such a sleazy element to it all. Please do something about it!!! What a pity VS sold out to teenie-porn and the slut factor. In 1982, the Victoria's Secret brand, store, and catalogue were purchased from Roy Raymond for $1 million. "Victoria's Secret has been one of the most dramatic success stories from pre-Covid to today.". stupid decision IMO!!! I use to love their dress slacks and jackets. There is still style and quality to be had out there, just harder to find. Then the rise of the VS Empire! THIS! He could not have been more bothered by our meet & greet. It's was 2000, so of course it had small rhinestone trim, and I absolutely adored it. But they stopped selling it as did bath and body works they sold a different type but it wasn't the same. So so sad.. We should find the old manufacturers and start our own company. They had great customer service - returns were easy and never any screw-ups! Oh well, its the end of an era is how I see it. I forgot about their bed sheets and home decor line! A little pricey for bras, but we wait for promotions. As a matter of fact, that beautiful grey nightgown that Tatjana is wearing in your post. I am wearing a pair of London jeans that I purchased about 10 years ago, and they are just starting to fray on the seams, Love these jeans and really want another pair. Just leave me alone and let me shop. I was running around in a comfy Moda International cotton/spandex black dress yesterday and wanted more of the same. Thanks for a great articleeven if I am 3 yrs. The VS London Jeans were the only jeans I used to be able to find that would fit both my hips and waist. God, I miss the old Victoria Secret. Instead, I will continue to wear these old treasures of mine, feeling grateful that I have them, and search for more Moda yoga pants on some of the sites mentioned in this "ode to great clothes/brand" that is unfortunately no longer available to us. Why they still can't sell clothing like this is beyond me. Does any one know if the clothing by Moda international is still manufactured? I also have the jackets to go with the pants. According to Fashionista the brand confirmed that it will stop selling clothes, accessories, shoes, swimwear, and all categories that are only sold online and in specialty stores. Your clothing line when you would wear it , out in the public people would say oh, that's Victoria clothing line and perfume . Picture, if you will, a storefront that looked like a French or English boudoir from the 1900s. days of old. The VS catalogs were always great and I remember always looking forward to receiving them and buying from them. That's what it is. There is NOTHING I would be interested in now in their catalogs - I toss them as soon as they come. VS even discontinued their swimwear. Sadly, that means today'simage of Victoria's Secret is drastically different than the one I was a customer of a good 20 years ago. The highlights: "Unfortunately the Victoria's Secret show won't be happening this year," Shaik said of the show, which has run for over 20 years, in an interview with The Daily Telegraph published on Tuesday. I have some very wonderful pieces from their. Crush is a flirtatious floral fragrance with spicy hot notes inspired by attractive lace lingerie. Those sweat pants with PINK across the bum, well to me it could say SCANK as that is the image it projects.Did these people seriously have no idea of the demographic that the MODA International clothing line catered for, it wasn't teenagers it was the 25-100, to women not girls/teenagers/college students, to ladies with disposable income that wanted to look "dressed" and "professional" at work, feel "comfortable" and "elegantly casual" on weekends and "smart casual" in between. Yes, totally agree. The store just looks lazy now and the quality has gone downhill. I was wearing the Gloria Vanderbilt jeans then, and now. spokesperson for Victoria's Secret told Insider. Yet we mostly recall Seymour from her spreads on publications like Sports Illustrated and Vogue. I hope they realize the error they made. My credit card was ALWAYS maxed out at that store. Victoria's Secret and Bath & Body Works, the two remaining brands under the L Brands umbrella, are about to break up. I am surprised I did not read about the bags and pocketbooks offered to shoppers if a certain a mount of money was spent. It might sound a little depressing, but there's always a light at the end of the tunnel. Makes me so sad. they had the best clothing, with just the right mix of sexy and class. Love the blog post. Nordstrom CEO maintains focus on consumers, despite challenges, L Brands acquired Victoria's Secret in 1982, will also test a number of off-mall locations, plans to one day bring back its iconic Victoria's Secret fashion show. I seriously loved their jeans and am still disappointed that they no longer sell clothing. I had completely forgotten that VS sold clothes in the 80's and 90's! I was a sz 4 and donated the tuxedo suit dress in ivory! Wah! I just wish Moda International would pop up somewhere else. Razek's comments did nothing but further prove a growing suspicion that the world-famous lingerie brand is more out of touch than ever before. Instagrammers celebrated a post starring Palvin for being more body-inclusive, as they perceived her to be curvier than some of the brand's other models. I remembered those amazing quaint special VS boutiques and how special one would feel shopping in one. My regret was all the clothes I gave away thinking I would replace them with newer items. 1 U.S. lingerie brand, Victoria's Secret has seen its share of the market slip by 2 percentage points, to 28.8%, over the past five years through 2017, compared with the 0.4 . I agree!!! Price and other details may vary based on product size and color. There was a burgundy one with a short train! Bloomberg later reported that L Brands had resumed discussions to sell the brand once more and was seeking a much higher valuationin the region of $3 billion. Glad I'm not the only one. An activist shareholder is urging Victoria's Secret parent to update 'tone-deaf' brand image to boost sales, Instagrammers celebrated a post starring Palvin, Valentina Sampaio, shared a photograph of herself on Instagram, Astrid Stawiarz/Getty Images for Fragrance Foundation, hired an outside law firm to review its relationship, Former employees reveal what the billionaire head of Victoria's Secret is like as a boss as he faces backlash over his ties to Jeffrey Epstein, Sycamore filed a lawsuit to back out of the deal, Victoria's Secret's actions taken during the pandemic, said that it had come to a "mutual agreement" with Sycamore to "terminate" the deal, Victoria's Secret is experiencing a major comeback after years of declining sales and Wall Street is salivating. So we went to VS and got her properly fitted. For me there is nothing I am super compelled to buy their anymore! Yes, VS used to be very classy! He chose the name 'Victoria' to evoke the propriety and respectability associated with the Victorian era; outwardly refined, Victoria's 'secrets' were hidden beneath.". And Victoria's Secret has been women's first love from the beginning. A few weeks ago, VS sent me a new "Angel" card in the mail (their cutesy name for their store card) and a $10 birthday gift card. SIGH!!!! My husband had to hear the same rant about 5 years ago when a friend gave me a VS gift card. When I made my reveal, we immediately went back down memory lane and talked about how the store has diminished in quality catering two teenagers, just as this Blog suggested. And unfortunately, it doesn't seem like the brand will be owning up to their misgivings anytime soon. I probably have a VS card card somewhere and certainly do not remember the last time I used it. I have posted them purely for entertainment purposes only. The Victoria's Secret show and campaign helped turn a virtual United Nations of catwalkers such as Gisele Bndchen, Tyra Banks, Heidi Klum and Alessandra Ambrosio into household names. It had become one of the largest lingerie retailers in America, with 350 stores and sales worth $1 billion. Must be over 20 years old, but still in perfect shape. I love this article and feel exactly the same way as all you good people. I have not actively ordered clothes from Victoria's Secret for probably the last five years because the clothes last a long time because of the quality. The good ol days. I've done enough grumbling; the brand's old image is gone like the wind and it'll never be back. Yeah, Im wearing VS, too. I cant be certain because the tag is practically blank, I can only make out the size and a few care instructions but it fits me like a DREAM!! L Brands (the name of the parent company) also owns Victoria's Secret, as someone on this thread mentioned. This is just one account of the reality behind the fantasy that Victoria's Secret is "a ladies' paradise," as former L Brands CEO Leslie Wexner puts it in Hulu's new documentary about the brand. They dumped the original concept and replaced the high class merchandise with their own private label stuff rebranded as VS. I am 43, and it is very obvious that nothing is being catered to my generation, it is all about the millenial generation. L Brands immediately issued a statement saying that a termination of the agreement is "invalid," and that it would "vigorously defend" the lawsuit and "pursue all legal remedies to enforce its contractual rights.". I still have about 12 pair but they are gradually wearing out and being retired. As stated above I do love the sport line, we will see how it holds up, it too is online as the clothing was before. It also plans to give hundreds of dated-looking stores a lighter look. And the evening dresses! I was searching for another shirt, found this article and decided to comment. Three British students took issue with the. I wrote a review about the Mayfair pjs, saying how much cheaper they seemed, the roomier fit - gone & wrote they could just keep the silly sleep mask & bring the old style back. Most of the time they were not be able to find what I was looking for and would waste my time trying to get me things I didn't want to when I would clearly explain to them what I was looking for. on the bum. Someone had to say it. That was back in the day when ordering by phone was fun, easy and I don't remember ever needing to make a return. Page is taking longer to load than expected. I too drooled and purchased many items from the old amazing catalogs of the 80's & 90"s and and even up to a year ago. I started shopping there in my 20's . Photograph . I cannot believe I even remember the recorded message when ordering by phone. I saw bad reviews all over the place. My hope is that the company rethinks its plans to discontinue selling so many popular items. I drooled over the pages of a new catalog & got so much style inspiration! I said , " Well, a woman in her 40' s looks pretty classless wearing PINK ".Just my opinion. He is right, I am so disappointed. People slammed Victoria's Secret after its marketing chief made controversial comments about transgender models, but he didn't resign. Oh, there's plenty more "get off my lawn" posts here on Go Retro. It's funny, I still dress the way the girls in these photos do and people tend to stare at you and wonder what you are so dressed up for because everyone runs around in sweats and hoodies. Miss the catalog too. I had a baby in 2016 and after the pregnancy + a year and a half I'm finally starting to get my body back. Last time I looked at their sweater selection online it appeared to be made up of mostly sub-par styles, colors, and quality for what seemed to be outrageously high prices. Victoria's Secret, which is arguably the most popular women's lingerie and clothing brand in the world . Sometimes it was a cotton blend, casual skirt and top in an almost sweatshirt-type of material. It all is pretty boring to me, especially in comparison to other stores which sell edgy, youthful & sexy merchandise such as Dolls Kill, TopShop, Yandy, Rainbow, H & M, Forever 21 & Charlotte Russe, Etc. That bringing those outfits back in an inclusive way is just advocating for equal opportunity objectification, and theres nothing glamorous about that. Even the last of the Angel Models with any tie to the past like Adriana Lima etc.. don't appeal to the "M" generation. The old VS had beautiful dresses, suits, holiday wear, gown/robe sets and the best fitting jeans ever. In fact, as Mull pointed out, the voice used in the brand's ultra-sultry advertisements has always been British even though the company is based in Ohio. These change each year. I would've bought all my clothes from them starting two years ago had they stayed the same (or gotten better - there was some room for that) and I would've persuaded a lot of my girlfriends to do the same.. Ugh.. I used to get a lot of my professional wardrobe pieces at Victoria's Secret. I will just add pieces to my wardrobe to wear with my pieces for VS and keep it moving. We need them back ASAP!!!! I was a broke student at the time so I mostly shopped sales but even on a budget I managed to put together a sophisticated yet sexy mini-wardrobe that people thought exuded confidence. No dresses. I immediately ordered it. Well, I was decluttering and gave away all my sz smalls panties. Bring back the wings but put them on everybody! They keep discontinuing the classic scents and adding new ones only to discontinue less than a year laterchanging the design of the bottles, too. So glad I found this siteI used to buy from them back in the 1990s and early 2000s,but their panties and bras were being made of inferior qualityso I just stop going to the stores. During its heyday, Victoria's Secret was famous for its sultry selection of bras, underwear, and lingerie sets. I wish I had been small enough to have purchase some of their clothing back in the 90s but my daughter could.The one thing I could purchase was the leg luxuries body and foot lotins in eucalyptus and mint from VS. Bath and Bodyworks had a bath salts in eucalyptus and mint with dead sea salt. Dang. There is also a large collection of the VS gift boxes and they changed the pattern a few times over the years. Ended up buying fragrance and skin products because the clothing was SO tacky and cheaply made. I wish I could open a store with just the jeans, pjs & loungewear! I have been purchasing their Angel sleep shirts with long sleeves for the past 5 years. I still have a few, but mostly grey & black. Other brands were either too tight in the hip, or way too big in the waist. I rarely shop there anymore unless I need some seamless underwear. One birthday I was gifted with a VS satin purple robe from a good friend. His claim of consumers having no interest in seeing plus-size bodies represented is simply untrue, as evidenced by the success plus-size womenswear retailer Lane Bryant saw after relaunching its mega-popular #ImNoAngel campaign in 2017. I am late to the party but I just today realized how much I miss the old VS for all the reasons you give! Meanwhile, Victoria's Secret has fallen out of favor. SELF may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. My husband found this link - so happy to have found it. I was so disappointed not to find the VS smart, classy, feminine clothing online yesterday - - so I requested an online "chat" - and I was told the company is focusing on "what they do best". But for how long I just don't know. A Stanford MBA named Roy Raymond wants to buy his wife some lingerie but he's too embarrassed to shop for it at a department store. Within five years, Raymond . It's very expensive and borderline trashy. Now I am a steady size 10 and it slips off my hips so I just can't. I loved their blouses and London Jean's! The 2019 announcement came on the heels of a similar 2018 announcement in which the company revealed plans to shutter 30 Victoria's Secret stores across the country. The label said they were made in Sri Lanka so perhaps the factory still exists and is making them for someone else? I always bought Victoria Secret clothing and now only that awful pink line. Good to know I'm not the only one who misses the classical, beautiful way women use to dress. Its PINK offshoot is still focused on catering to a younger generation of shoppers, but will stay away from marketing to the "beer pong" college crowd, management noted. (Lettering across your ass is skanky, no matter what age you are. I was a VS clothes junkie too! they are truly classic, but quite stylish, without ever going out of style..my weight is what affects them and nothing else. Oh yea. Mull claimed the lingerie retailer has not only refused to change its business model it has refused to change its you-can't-sit-with-us tone that helped solidify the brand as the cool, sexy store from which every woman (and many men) wanted to buy. Hummm wonder why? By Dhani Mau Apr 10 . A classy respite to Frederick's of Hollywood. Oh well I will just have to take extra care of the the beautiful closet full of "vintage" VS clothing that I own. Anyone know how I can find out for sure what this brand is so I can find more like it?? Honestly, I dont know where to shop anymore. I'm not sure I can fit into my London jeans. Have women forgotten how do look seductive?!? Data is a real-time snapshot *Data is delayed at least 15 minutes. but they are going to close shop soon bc they cater to kids who have no money. Come back to us VS!!! That sexy in the end has to do with feeling at ease in your skin, rather than in any single garment. I have a few moda international yoga pants that I still wear. Hi, I know this is late, but I would like to see the photos of old store look if you still have them! In 2018, plus-size model Tess Holliday left some choice words on Twitter for Ed Razek following his Vogue interview. My first cc was the VS card. It is the PERFECT denim skirt and clearly very well made. Solely majoring in panties, bras, lingerie, pajamas & perfume is not enough when other competitors have all that and more. I too miss the Victoria's Secret of old. I hardly recognize the website and have not bought from them other than a couple of shelf cami's since they dropped their clothing line. This article is Still sharing on fb because this article is TRUE .some folks need to start back wearing turtlenecks if you ask me. So sad about this. I still have a gorgeous wool pea coat that I wear every winter You just can't find such classic and well made pieces anywhere now. I totally agree with you and this blog. AND I DO MEAN THAT! Very professional looking and I just can't say enough about the variety of lengths they offered. I have sweaters, a satin pajama set, a long gown covered with flowers and they still seem timeless, fashionable and sexy. A beautiful nightgown and robe beingmodeled by Tatjana Patitz for the catalog. Customer service told me they were all sold out and have been discontinued.Sadly, the downfall of VS is a representation of the downfall of many things in society. Now, I dont even go in anymore-, You definitely summed up the experience! About 95% of the store is irrelevant to me as a woman in my late 40's, but I do like those bras! Date it was purchased: January 1, 1982 6. Its a size Medium . I guess it's true what they say that less is more;). I enjoyed your article. In addition to getting rid of swim, apparel, and accessories, Victoria Secret has cut back on the circulation of its wildly iconic catalog. It's so sad--VS used to be so classy and so versatile! I had NO problem spending hundreds of dollars in one order cuz they USED to make things worth it. According to reports at the time, Turney wanted to remove the "hooker looks" in the catalog and made the aesthetic more like Vogue than Playboy. "At some point in your life we are all betrayed by friends," Wexner said. It's like how the Gap absolutely ruined Athleta. I heard they are now getting rid of swim which is the last straweven though their swim wear has been tacky for the past few years anyways. I really can't say it better. I really can't think of any other store who has such a great collection of sexy, stylish, and yet classy work clothing for women. And they came in a 36 in inseam which was so hard to find. Victoria's Secret is planning a major comeback when it splits from L Brands next month, after years of declining sales and diminished relevance with women. "We think that those are areas with opportunity to meaningfully drive our future results.". My closet is still 25% Express tricot and 90's vs thanks to sister hand me downs/stolen out of sisters closet. In March 2019, activist shareholder Barington Capital sent a letter to Wexner, laying out recommendations to improve growth at Victoria's Secret and called out the company's brand image as being "outdated. I bought it in the store. As she is walking to the drawer they were buried in, she hollers out to me asking what my bra size is. Frederique van der Wal (Dutch model) was my all time very favorite VS model and you do not mention her name (that I noticed.) A bunch of people dont like the new look either, and took to Twitter to complain. Many of us young ladies have quickly wised up to VS's game, too. I go over there today to purchase some, and most of them are gone! If I've used a photo, video, etc in one of my posts it means I really dig it! Since then, they switched CEO's. I bought dresses, coats, shoes, suits, tops from VS. some of them especially the coats and suits are my favourite. Though the company's share of the U.S. women's underwear market dropped to 21 percent last year from 32 . Here I am googling London jean trying to find their jeans on eBay. And I miss their MODA line. ( We're their first love. Their sales were so great, prices slashed up to 80%. I also loved the fact that they carried pants in longer inseam lengths. They really need to bring the London jeans back:( I am 6 feet tall and there tall was perfect.

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