(11% of industry), Attention Index: 91 (9% more interruptions than avg. the owner of the cat and truck replies. $8,499,496 With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. In July, Chevrolet released a commercial for its 2021 Silverado truck featuring a man and the man's best friend: a cat. In the past 30 days, Chewy has had 15,265 airings and earned an airing rank of #20 with a spend ranking of #107 as compared to all other advertisers. (Graphic: Business Wire). (25% of industry), Attention Index: 98 (2% more interruptions than avg. Do you?Browse more than 500 brands of dog supplies and cat supplies at Chewy.com!Cat Supplies - https://www.chewy.com/b/cat-325Dog Supplies- https://www.chewy.com/b/dog-288Call us: 1-800-672-4399 | Like us: http://bit.ly/25dVe60Tweet us: http://bit.ly/1Xo0SfU | Gram us: http://bit.ly/25dVqlY WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. Even better, George at Asda is also donating . You can sign up for additional alert options at any time. Lets Explore, Is Victor dog food good for dogs? Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if you know the casting, write us to include it in the video information. Join us on March 10 for our free Ad Age In-Depth: Unlocking the Metaverse virtual event. (23% of industry), Est. For pet lovers and Chewy customers, it comes as no surprise the bond between a pet and their parent is a breed of its own. (5% of industry), Attention Index: 98 (2% more interruptions than avg. Thanks to their flea and tick protection purchased on Chewy.com, the pooches are free to roll around in the grass without worry. We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. A few highlights: Chewy introduces us to Giorgio and Ralphtwo dogs in conversation (kinda)as part of its Chatty Pets campaign. What kind of dog is in the 2021 chewy commercial? Chewy is making an aggressive push into the multibillion-dollar market for pet meds and it's picking a high-stakes legal fight in the process that has left . ), Impressions: Published. TV Spend: 72andSunny is a global creative agency that believes in creativity that wins. . WSJ spoke with Chewy's CEO to learn how the company handled the pandemic pet boom. (4% of industry), Impressions: $15,613,487 For Chewy.com Customer Service or other inquiries please click the button below. $6,067,245 And of course, a cute dog reaction video like this is what keeps us going too. Have questions about this ad or our catalog? What animals are in the chewy commercial? $3,185,739 Walter's debut commercial racked up more than two million views on YouTube. Walter may be a sub-20 pound cat, but he defends his owner from perceived invaders just like a 120-pound Rottweiler might. TV Spend: "I love walter the cat," he wrote. (Scroll down to watch them all.). Submissions should come only from actors, their parent/legal guardian or casting agency. Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. We partner with more than 3,500 of the best and most trusted brands in the pet industry offering more than 110,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers. At Chewy, Inc., we promise to treat your data with respect and will not share your information with any third party. The couple advise her to shop online at Chewy because the neighbor could get that big bag of dog food and other products delivered to her door. who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. (4% of industry), Attention Index: 102 (2% fewer interruptions than avg. For more information, visit 72andSunny.com. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. A few highlights: The gang from Progressive gets in on a family photo. $1,352,487 ), Impressions: What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. ), Impressions: (30% of industry), Attention Index: 93 (7% more interruptions than avg. (22% of industry), Est. ), Impressions: And its not too late to join in on the fun either. Or was she barking about the fast and free shipping thatll deliver her favorite dog supplies straight to her front door? $9,091,513 "What's so great about him?" "But I very hate that smarmy chevy douche. You may even have a specific voice in your head for what your pet sounds like. You may unsubscribe at any time. What to Know, What happens if your dog has nerve damage? Colin Wilkinson fit the bill perfectly and was able to film the commercial in his own home using his family as both talent and lighting/camera crew, and featuring their adorable Cockapoo - Tucker - as the star. (27% of industry), Est. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . RSVP for Ad Ages Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl. Published on February 02, 2022. Tessie couldnt contain her happiness and so couldnt we. You may have seen the witty advertisement of a Pyrenees mix named Chester, the dog featured in a new chewy commercial. You can shop for flea collars, sprays and more prescriptions for your pet on the website. ), Impressions: Pet parents all over are raving about our free shipping and Chewy Autoship. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Check out our FAQ Page. Ice-T helps Cheerios hype the return of limited-edition Cheerios with Happy Heart Shapes. shelby.vetter@72andsunny.com. Watch the newest commercials on TV from Chewy, BMW, Chime and more. So here it is! Riley's known as the "fancy dog" in the office, and he's a natural star. Chewy has everything you need to spoil your pets and save this holiday season-including yummy treats, plush toys, seasonal apparel, personalized bedding, eGi. If you experience any issues with this process, please contact us for further assistance. Believe it or not, though, not everybody was that amused by Walter and his shenanigans. Real-Time Video Ad Creative Assessment. These dogs are enjoying a picnic with their owners in the park. Chewy's Peanut Butter Box commercial features Giorgio and Ralph, "an unlikely canine duo. ), Attention Index: 97 (3% more interruptions than avg. In this commercial for George, the clothing line at British supermarket chain Asda, performer Jabarii makes a stodgy pub en vogue for the holidays. And a talking dog debates the proper pronunciation of vase with his human in the latest from Chewy. ), The top 5 most creative brand ideas you need to know about right now, Jim Beam reveals new look in campaign featuring 'Sweet Caroline', A celebration of creative excellence for AAPI Heritage Month 2023, Eos CMO Soyoung Kang on code-hacking as a creative superpower, Why a former 'Veep' writer is joining this small agency, AI and representationad leaders discuss equality in emerging tech, Possible TikTok ban6 ways brands can prepare and stay relevant, The top 5 creative campaigns you need to know about right now, Dylan Mulvaney breaks silence on Bud Light uproar, Memorable marketing messagingthe science behind concrete language, visualization and lasting impressions, Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy, Influencer gifting creates waste and inefficiency for brands, study finds, Bud Light sales drop induces 'panic' as brand response expected to include ad, Watch the newest commercials from Raid, McDonalds, Wise and more, Cokes Real Magic holiday ad is all about community., Watch the newest commercials from Samsung, Instacart, Taco Bell and more, Watch the newest commercials from Macys, Dollar General, Fitbit and more, Watch the newest commercials from Nintendo, Jockey, International Delight and more, Watch the newest commercials from YouTube, Indeed, NordicTrack and more, Watch the newest commercials from Google, Oreo, Visible and more, - Read additional free articles each month, - Comment on articles and featured creative work, - Get our curated newsletters delivered to your inbox. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. (36% of industry), Attention Index: 102 (2% fewer interruptions than avg. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . What kind of dog is Tucker in the dog food commercial? 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Kathy Neumann . TV Spend: Were dedicated to providing the best customer service thatll keep you and your best bud on your paws. TV Spend: Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. Wait, huh? The campaign also builds on last years popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking. Thats right each and every day this Chewy company wants to bring you more than a commercial with dogs. By Ad Age and Creativity Staff. At Chewy, were all about tail waggin and funny dog videos. Pet Parent: Marti Lobos, Quality Assurance Analyst, 2 years at Chewy. $138,332,793 Here's Why Everyone's Talking About The Cat In The New Chevy Commercial. Published on November 17, 2021. By Ad Age and Creativity Staff. Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. "That is incredible," remarks one astonished observer. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. Data provided by iSpot.tv, The New Standard for TV Ad Measurement. ", As the ad aired during the Olympics, some tweeters believed Walter's talent even overshadowed that of the athletes. In May 2021, MAC Cosmetics and AR . Thanks to Tessie we know this Chewy commercial is the kind of videos to show your dog to give them that extra rush of paw-sitivity!We think Tessie approves of our new Chewy TV commercial. Subscribe to Ad Age now for the latest industry news and analysis. Heres What to Expect, How do you discipline a dog that attacks another dog? TV Spend: (4% of industry), Est. TV Spend: Impressions: Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. 1,986,146,114 A Comprehensive Guide, How big do Basenji dogs get? Jed Gray, Greenhill's general manager, tells us the gorgeous 100-plus acres we're admiring have been a working farm since 1762, though focus moved from cattle to grapes when the land was . Another more dedicated fan revealed the full extent of her devotion, writing, "I would die for Walter the cat." (34% of industry), Est. $2,026,264 Are you a print subscriber? Doritos and Megan Thee Stallion Capturing the world exclusively through the eyes, actions, and humorous inner . Data provided by iSpot.tv, The New Standard for TV Ad Measurement. October 10, 2021 5:48pm. The snow is beginning to fall and holiday dinner is nearly finished which means it's time for this dog to round up the rest of the family. Riley, 4-year-old Cavalier King Charles Spaniel. Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. The number one place to discover new food, toys, treats, prescriptions and other products and information for your puppy, kitten, dog, cat or other pet and . Please visit www.chewy.com to view the full assortment of Chewy products and services. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below: What kind of dog is in the 2021 chewy commercial? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. (4% of industry), Est. Chewy.com TV Commercial, 'Tucker's New Ride' A couple take a walk down the street with their pets when they stop to help their neighbor unload her dog food from the car. We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. Our mission is to be the most trusted and convenient destination for pet parents and partners everywhere. To ensure the most secure and best overall experience on our website, we recommend the latest versions of. Competition for Chewy includes Hollywood Feed, Cosequin, ThunderWorks, Vetericyn Animal Wellness, Elanco Companion Animal Health and the other brands in the Health & Beauty: Pet Care industry. Impressions: Optimize TV Ad Spend With Q1 2023 Insights. DANIA BEACH, Fla.-- ( BUSINESS WIRE )-- Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is . Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. He gets a lot of requests from the studio team to take the lead role in their upcoming Chewy videos. Mirror TV Spot, 'You're Not Alone' Song by Nvdes, Domino's TV Spot, 'Pizza Pit Stop' Featuring Denny Hamlin, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child', This site uses cookies to provide you with a great user experience. Youll never have to leave the comfort of your own home to get pet food, and pups like Tessie can keep on smiling at the TV. 7,701,772,883 In keeping with their individual personalities, each pet declares its appreciation for Chewy in its own authentic way: If you are a pet owner, you are well aware that pets communicate without speaking. 1,075,740,936 He goes on to explain his truck's multi-flex tailgate, which can extend, become a step, or even jut out into a desk to create a workspace. Well, Walter the cat in the commercial must have been a dog in a past life, because he acts just like one. Subscribe to Ad Age now for the latest industry news and analysis. Updated. See which brands are buying ads in Super Bowl 2022. You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. By Tim Nudd - 28 min 57 sec ago By Tim Nudd - 28 min 57 sec ago By Jack Neff - 2 hours 28 min ago By Jack Neff - 2 hours 58 min ago By Mia Gindis . By Samantha Chang December 21, 2021 at 3:33pm. TV Spend: With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. TV Spend: Once verified, the information you provide will be displayed on our site. He runs out of the house and into his owner's truck, tries to chase cats up a tree, plays fetch, and even chases cattle. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. Chewy's 2021 first quarter was also quite positive, with $2.14 billion in net sales yielded a modest net income of $38.7 million. Activate your account. Submissions should come only from actors, their parent/legal guardian or casting agency. In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter. Another agreed, writing, "IMO Walter the Cat gets 1st Gold Medal.". Are you a print subscriber? (19% of industry), Est. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. Our relationships with our pets are some of the most meaningful, genuine bonds we create throughout lifes highs and lows, said Orlena Yeung, VP of Brand Marketing at Chewy. For more information, visit 72andSunny.com. 6,533,831,145 While the commercial may be cute, it is not exactly a Pyrenees breed. You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. Every weekday we bring you the Ad Age/iSpot Hot Spots, new . he asks. $62,915,210 Chewy invites you to save money while making their holiday dreams come true. 72andSunny is a global creative agency that believes in creativity that wins. And Progressives sign spinner has an awkward encounter with his dad. Our customers view their pets as much more than pets, and this campaign brings that to life in a playful, entertaining and absolutely relatable way.. https://www.businesswire.com/news/home/20220131005176/en/, 72andSunny: (<1% of industry), Attention Index: 129 (29% fewer interruptions than avg. 318,867,927 (6% of industry), Est. (16% of industry), Est. Check out our FAQ Page. Watch the newest commercials from Duracell, Coke, Chewy and more. Tessie couldnt move or keep her eyes off the screen or the Chewy Goody Box filled with paw-tastic Chewy dog supplies and more. If you are a pet owner, you are well aware that pets communicate without speaking. (Ad Ages Alexandra Jardine has the backstoryand the two-and-a-half-minute version of the spot: Cokes Real Magic holiday ad is all about community.) A familys pets all join in on the holiday cheer in the latest from Chewy. By Mike Bedard / July 27, 2021 12:39 pm EST Once every four years, people gather around their televisions to watch the world's greatest athletes compete in basketball, gymnastics, and more. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers. Find Out Here, What do you do when a puppy goes crazy? ), Impressions: "I'm officially over Walter the cat," one user wrote. A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. $128,021,804 Fans go wild for the winter ad. In a survey conducted by Chewy, 84 percent of pet parents consider their pets family members, and 93 percent are happier people just because of their pets existence. Watch the newest commercials from Chewy, Cheerios, Progressive and more. Giorgio is a Chihuahua, while Ralph is - what many viewers guess to be - a 200-pound St Bernard or English Mastiff. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Heres What to Do Next, What happens when a dog has an autoimmune disease? TV Spend: Since cat videos have been setting the internet ablaze since the advent of streaming video, it's no surprise that Walter is causing some chatter. This site uses cookies to provide you with a great user experience. The snow is beginning to fall and holiday dinner is nearly finished which means it's time for this dog to round up the rest of the family. Subscribe to Ad Age now for the latest industry news and analysis. Heres the Answer, Your Who was the dog in Old Yeller? Their gross margin of 27.6% improved 4.2% years-over-year over . 29,815,511 Chester, a Pyrenees mix, is actually a breed of dogs from France and Spain. Five charismatic pets star in the Chatty Pets campaign. Real-Time Video Ad Creative Assessment. Optimize TV Ad Spend With Q1 2023 Insights. Chewy is committed to delivering exceptional customer experiences, supporting pets and pet parents through every step of their shared journeys. Once verified, the information you provide will be displayed on our site. 280,222,942 Competition for Chewy includes Hollywood Feed, Cosequin, ThunderWorks, Vetericyn Animal Wellness, Elanco Companion Animal Health and the other brands in the Health & Beauty: Pet Care industry. PLANTATION, Fla.--(BUSINESS WIRE)--Chewy, Inc. (Chewy) (NYSE: CHWY), a trusted destination for pet parents and partners everywhere, is launching a new campaign that playfully demonstrates how pets are more than pets; they are family members, confidants, best friends, lifelong companions and so much more. "Chatty Pets" shines a spotlight on pets' playful personalities and brings their inner voices to life Chewy, Inc. ("Chewy") (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new "Chatty Pets" brand campaign. So when we got this dog reaction video of Tessie watching our new Chewy TV commercial, we just had to share this! A quick trip upstairs lets everyone know to gather downstairs for a family photo with loved ones and pets. (36% of industry), Attention Index: 99 (1% more interruptions than avg. Chatty Pets illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.. You may unsubscribe at any time. Chewy invites pet parents to celebrate on National Pet Day by sharing how their furry, feathery and scaly companions are more than just pets - whether they're a soulmate, their weekend warrior, daily therapy, little spoon, or the sibling they never had. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. As pets continue to be integrated into all elements of human lives, Chewy understands and appreciates that every pet has a distinct personality. "He doesn't have a workspace.". 387,354,589 At Chewy, we're all about tail waggin' and funny dog videos. One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. 387,126,949 From a Frito-Lay commercial starring Megan Thee Stallion to a Booking.com ad featuring Idris Elba, these are the best Super Bowl commercials so far. By providing your email address below, you are providing consent to Chewy, Inc. to send you the requested Investor Email Alert updates. We believe that we are the preeminent online source for pet products, supplies and prescriptions as a result of our broad selection of high-quality products and services, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch to build brand loyalty and drive repeat purchasing. Ahead of Sunday, here are all the 2021 Super Bowl commercials that have been released so far, including 'Wayne's World' for Uber Eats and a Cheetos ad with Mila Kunis, Ashton Kutcher, and . Chewy, Inc. (Chewy) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new Chatty Pets brand campaign. 1,557,587,637 To ensure the most secure and best overall experience on our website we recommend the latest versions of, Internet Explorer is no longer supported. Isn't man's best friend supposed to be a dog? ), Impressions: January 31, 2022 09:00 AM Eastern Standard Time. As operettic music plays in the background, a dog looks out a window and daydreams about his ideal Christmas morning. Blasphemy! . Internet Explorer presents a security risk. Pac-Man gobbles his way through a bunch of Wonderful Pistachios. We tapped into that truth and applied it to one of your pets favorite moments; the delivery of their Chewy box, said Bo MacDonald, Creative Director, 72andSunny Los Angeles. Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, Chatty Pets gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery. TV spots reveal the outrageous but actually totally normal relationships between pet parents and their pets, The favorite child, Bailey, and his pet parent at the dinner table. By Ad Age and Creativity Staff. 5,694,117,898 Theres a Better Way to Measure TV & Streaming Ad ROI, Is Iditarod bad for dogs? Published. The dog imagines himself tearing apart his stocking and letting all the goodies fly out of it. The TikTok hashtag takeover #ChewyMoreThanAPet kicks off on April 11. Get Your Pet Thinking. One user seemed to feel like the ad was less about the Silverado and more about Walter. He doesn't deserve walter." Welcome to the Chewy YouTube channel! "Sorry, but the breakout star of the @Olympics is Walter the Cat," wrote one user. (39% of industry), Est. A Complete Guide, How do you photograph a black dog? New Chewy Commercial 2021. Chewy Debuts New Campaign Bringing Us Inside the Delightful Minds of Pets, https://www.businesswire.com/news/home/20220131005176/en/. Impressions: Giorgio and Ralph - Giorgio, a 3-pound Chihuahua with an ego 10 times his size, and Ralph, a 200-pound gregarious fellow, are an unlikely canine duo. Activate your account. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. $7,132,204 Check out the Chewy's commercial with the newf! You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. By using iSpot.tv, you accept our, Chewy.com TV Spot, 'Bunnies: Hugo and Tito' [Spanish], Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Best Friend', Chewy TV Spot, 'Pets Aren't Just Pets, They're More: Favorite Child'. Whichever the case may be, this excited dog video was too stinkin cute to only keep to ourselves. (Photo: Business Wire). Have questions about this ad or our catalog? (54% of industry), Est. Chatty Pets illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.. This press release features multimedia. While the main message of the new advertisement was supposed to prove that winter . TV Spend: Activate your account. Two bunnies Lenny and Leroy wait for their box from Chewy.com. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. This breed is a large dog that lives from 10 to 12 years. (61% of industry), Attention Index: 103 (3% fewer interruptions than avg. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. "Forget about the truck," they wrote, "I want the cat! Chewy attempts to reflect upon pets innermost thoughts and feelings with a humorous spin. ), A few highlights: Coca-Cola serves up a fresh 30-second TV cut of its current holiday commercial. $1,522,045 March 23, 2021. September 21, 2022 by Neoma Stark. You may unsubscribe at any time.

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